Wikio - Micropersuasion

Digital Nomads Rising (Micro Persuasion)

Thu, 03 Jul 2008 13:00:44 GMT

The following is also my column in Advertising Age next week. As I write this column, all the talk is about the recession. There were nearly 40,000 stories in Google News in the last week mentioning the R-word. In addition,...

Source : Micro Persuasion (subscribe)

Explore : Technology, Technology Blogs, Web 2

Should You Rent or Buy Social Real Estate? (Micro Persuasion)

Mon, 30 Jun 2008 21:19:03 GMT

Photo: Abandoned farm shed by serendipitypeace2007, modified under a Creative Commons license. Anyone looking for a place to live invariably needs to first answer this question: "should I rent or buy?" Each has pros and cons. If you rent a...

Source : Micro Persuasion (subscribe)

Explore : Creative Commons, Technology, Technology Blogs, Web 2

Three Little Tips for Capturing Info Bits Quickly (Micro Persuasion)

Sat, 21 Jun 2008 21:15:44 GMT

I consume a lot of information - all of it, digitally. In fact, I recently completed the transition a 100% media green state. I continue to use Gmail as a nerve center - my primary capture system. But sometimes, I...

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Measure Traffic with the Google Web Site Trends Bookmarklet (Micro Persuasion)

Sat, 21 Jun 2008 12:13:16 GMT

Google yesterday added a significant feature to Google Trends. You can now enter in URLs and get back rather rich site traffic data. Barry Schwartz has a great rundown. I will have more to say about this shortly as I...

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Explore : Google, Technology, Technology Blogs, Web 2

You can't treat personal media like mass media (Virtual Economics)

Wed, 18 Jun 2008 13:32:38 GMT

Over at the ever-stimulating Micropersuasion, Steve Rubel points to FriendFeed as the next search disruption. Here's the meat: "Social contextual search addresses Google's Achilles Heel - superfluous content. Right now when users scour the web they can't easily separate content...

Source : Virtual Economics (subscribe)

Explore : Blogs, FriendFeed

PRSA Digital Impact: Tracking Social Media Trends (Online Marketing Blog)

Mon, 16 Jun 2008 11:13:34 GMT

Last week at the PRSA Digital Impact conference I met Steve Rubel, SVP Director of Insights from Edelman Digital and famous (sometimes infamous) PR blogger at Micropersuasion. He presented “2008 Digital Trends: Open Files” which talks about the framework Edelman uses (Faint Signals, Watch List and Hallucinations for tracking digital/social media trends. Read my live blogging [...]

Source : Online Marketing Blog (subscribe)

Shiny Objects Can Be Blinding, As Well (AdPulp)

Thu, 12 Jun 2008 17:50:20 GMT

Steve Rubel of Micropersuasion has been hyping Friend Feed on his Twitter feed religiously. Now the two most recent posts to his blog are about how wonderful the service is. Hi. My name is Steve and I suffer from Shiny Object Syndrome (SOS for short). SOS describes the digerati's never-ending obsession with emerging social sites. First came blogs. Then there was podcasting, YouTube, Facebook,...

Source : AdPulp (subscribe)

Explore : Advertising and Marketing, FriendFeed, Twitter

Friendfeed Can Disrupt Search and Reshape Advertising (Micro Persuasion)

Wed, 11 Jun 2008 16:20:06 GMT

This is the first in a series of posts. The introduction and links to the entire series can be found here. This installment is also my column in next week's AdAge. Hi. My name is Steve and I suffer from...

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Explore : Blogs, Internet, Technology, Technology Blogs, Web 2

How Friendfeed will Change PR and Marketing (Micro Persuasion)

Tue, 10 Jun 2008 13:08:24 GMT

If it feels quiet here and even on my Twitter stream you are right. It has been. The reason is Friendfeed. I have become hopelessly addicted to the site. I am sharing a lot of links there that I don't...

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Explore : Cisco Systems, Technology, Technology Blogs, Twitter, Web 2

Best Blogger Pitch Letter Ever (Will Video for Food)

Fri, 06 Jun 2008 22:05:10 GMT

Micropersuasion and your obsessed fans, take note. Five shiny stars for this pitch from Jason. Let’s review what makes it work: Personalized- says he’s long-time fan (and how can I disprove that, right') His subject header is brilliant: “Opening myself up to your pointed criticism.” That makes me feel like he wants my critique not my gratuitous [...]

Source : Will Video for Food (subscribe)

Will We See an Apple TV SDK at WWDC? Eventually, Yes (Micro Persuasion)

Fri, 06 Jun 2008 15:19:06 GMT

The annals of technology history show us that typically a market takes hold when there are at least two conditions present: a) users who embrace a particular device, platform or tool and b) an open system that allows developers to...

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Explore : Apple TV, Internet, Technology, Technology Blogs, Web 2

Why Your Car May Soon Be Driving Digital Advertising (Micro Persuasion)

Mon, 02 Jun 2008 01:35:52 GMT

Photo credit: Really Simple Syndication by Shira Goldling The following is also my column this week in Advertising Age. If you think there's already enough to distract you in your life, just wait. With Americans spending 100 hours a year...

Source : Micro Persuasion (subscribe)

Explore : Chrysler, Internet, Technology, Technology Blogs, Web 2

Boomers, Gen X Driven to Distraction as Gen Y Just Copes (Micro Persuasion)

Tue, 27 May 2008 13:49:08 GMT

Over the past several months I have written extensively about The Attention Crash. There are some signs (at least among geeks) that it's worsening. Robert Scoble is, of course, the poster boy. Mike Elgan talks about curing the "Distraction Virus"...

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Explore : Scobleizer, Technology, Technology Blogs, Web 2

Everyone's A Reporter Now (Backspin)

Sun, 25 May 2008 08:56:29 GMT

YouTube has added a Citizen News channel. Details at Digital Inspiration. Everyone's a reporter now. (Hat tip: Micropersuasion)

Source : Backspin (subscribe)

Quietly influential (rianjs.net)

Sat, 24 May 2008 02:19:45 GMT

I chuckle every now and again when I see the MSM reporting on blogs. The usual suspects almost always turn up: TechCrunch, the HuffPo, GigaOM, BuzzMachine — as well as a smattering of the hot blogs du jour. This time it was Steve Rubel's MicroPersuasion and Passive Aggressive Notes. I must confess some incredulity, because I [...]

Source : rianjs.net (subscribe)

Explore : Ars Technica, Blogs, Buzzmachine, TechCrunch

Is Friendfeed the Next Big Thing or are We Just Bored 2.0? (Micro Persuasion)

Fri, 23 May 2008 12:59:11 GMT

Over the last several weeks I have become utterly addicted to Friendfeed. If you're not tracking me there already, you might want to. You can pick up the feed here or just hit this page. Friendfeed aggregates all of my...

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Explore : FriendFeed, Technology, Technology Blogs, Web 2

things I read yesterday … 05/21/2008 (The Bankwatch)

Wed, 21 May 2008 15:31:03 GMT

Micro Persuasion: Open Files: Nine Digital Trends for the Future tags: trends, micropersuasion, steve rubel You can read a description of the nine big trends in my Open Files and peruse my deck over on Authentcities, the Edelman Digital blog. The trends include: Faint Signals: The Cut and Paste Web, The Attention Crash, Digital Curators, Super Crunching [...]

Source : The Bankwatch (subscribe)

iGoogle to Get Ads This Summer, Is Google Reader Next? (Micro Persuasion)

Wed, 21 May 2008 13:11:23 GMT

Google developer Dan Holevoet published the roadmap for the forthcoming changes to the iGoogle personalized home page. You can check out the presentation here. The site, which anecdotally I can tell you is getting very popular, will get a new...

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Explore : Google, Google Reader, Search Engines, Technology, Web 2

The Hyperconnected vs. 84% of Everyone Else on Earth (Micro Persuasion)

Sun, 18 May 2008 19:40:24 GMT

Two studies that crossed my screen tonight here in London point to a widening digital divide. I am not referring to the gap between those who are online and everyone else. The gulf I am addressing here is between those...

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The Promise and Peril of Ubiquitous Community (Micro Persuasion)

Thu, 15 May 2008 21:11:36 GMT

The following is also my column in next week's AdAge. Over the last five years I have been asked countless times: "Steve, what's the next hot online community?" It seems as though everybody is on the lookout for the successor...

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